g) Information Seeking

According to the Merriam-Webster's Learner's Dictionary, information seeking is defined as knowledge that you get about someone or something and also facts or details about a subject. The latest information, clear and precise is the source for entrepreneurs to act quickly. An entrepreneur should seek more useful accurate information to be a success. To get the latest information, accurate and clear, the entrepreneur must have the intelligence network of internal and external networks for their business in obtaining information and using the information properly and effectively. Information is an important resource for individual growth and survival. The late Tan Sri SM Nasimuddin is one of entrepreneur that has this trait.

Tan Sri SM Nasimuddin SM Amin

        Founder and Chairman of the Naza Group, Tan Sri SM Nasimuddin SM Amin was the Managing Director of the Naza Group which was established in 1979. He was involved in various businesses such as motor business, hotel, agriculture, engineering, transport services, tools machinery, manufacturing and so on. Nasimuddin, who was born in 1955, has always been interested in cars and automobile industry. He studied at Sekolah Menengah Tuanku Muhammad, Kuala Pilah, Negeri Sembilan.

            In 1974, he keeps RM80, 000 in the bank account of salary as an assistant to his father who works as a contractor. He started his automobile business with the provisions of the Approved Permits (APs) to import foreign-made cars. He earned his first million ringgit results within a year. At the age of 21 years, at a cost of RM80, 000, Nasimuddin buy 20 AP then to Japan, where he spent three months and brought back the first 20 units of used Japanese cars were sold out within three months. He had to face several challenges, including financing and how to gain the confidence of to buy cars and used cars when many Malaysians are less interested the foreign car.

            Starting with just selling imported used cars from Japan, he then partnered with foreign companies and ultimately sell locally made cars under its own brand is one example of the characteristics of entrepreneurs who have been his use of the information or research. By way of this survey can enhance the experience, improve performance, and led business. In addition, to become a successful entrepreneur, he has used market research and analysis for the market.