d) Efficiency Oriented

Efficiency signifies a level of performance that describes a process that uses the lowest amount of inputs to produce the greatest amounts of outputs. Efficiency can be determined by using ratio of useful output to total input. An efficiency oriented entrepreneur can minimizes the amount of wasted inputs such as energy and time. According to Premji (2006), efficiency is defined as how well you are using what you are using. Generally, an efficiency oriented entrepreneur focus in make to produce high output by using less amount of input.

            Tuan Haji Mohd. Tamin is an example of entrepreneur who are efficiency oriented. In year 1951, Tuan Haji Mohd. Tamin managed to find the ingredients to produce Ketchup TAMIN. In the early, Ketchup TAMIN has been marketed in a small scale production in Batu Gajah, perak. Tuan Haji Mohd. Tamin started his business with RM10 only as the capitol but with the high spirit, determination and the abilities to manage efficiently, he managed to produce about 700 bottles of ketchup a day with the help of his family members.

            Even with a small production capacity, he did not overlooked the cleanliness, quality and the taste of the sauce. The process of selecting and mixing the ingredients was carefully done to ensure and guaranteed the quality of the soy sauce. After a year, the demand for Ketchup TAMIN exceeded the expectations. The ketchup was firstly been recognised among the housewives and the village community. Young people who migrated from the village bring the ketchup to the cities and indirectly introduce these soy sauce to the city’s population.

            In order to meet the demand, Tuan Haji Mohd. Tamin taken a measures to increase the production to 3, 500 bottles per day. The growing of demand has prompted him to expand his business by setting up more factory, increase the workers and increase the ketchup production. Today, Ketchup TAMIN available throughout Peninsular Malaysia. Other than that, TAMIN also was known as soy sauce with high quality. The commitment and the efficiency in the production and input makes TAMIN can expand the market in the United Kingdom.